Sunday, March 7, 2010

The Secret Behind Google






Google is now one of the most powerful enterprises in the world based on the Internet search technologies that we all know and use every day. For some people, especially students, it has become a powerful and necessary weapon to know more information to do our homework. The company was founded by Larry Page and Sergey Brin, both from the Stanford University. The use of Google has become so popular not only because is free to use, but the usefulness of the page as it organizes the entire world's information in just one place. Almost 99% percent of the profits of Google come from its advertising programs. The search engine, which is the most popular among us, dominates the US market. I think that this enterprise is one of the most successful ones and that has impacted the society the most. If we don't know something, we just google it. Google even has a page for almost every country, like "Google Mexico". As we move to new technologies, such as the Internet, people become more in contact with information they want to know in just a few seconds. It's like opening the doors to the world. However, the freedom of information that travels in the search engine of Google has also been banned in some countries like China, where the government wants to control the information to avoid "dangerous actions" against them. Since there is another blog talking about this issue, I will focus more in what is behind the Google enterprise. When we were on class of Planeación de Vida y Carrera, they show us a video of how the Google business works. I was surprised to see the excellent treatment the employers received. Human capital is a crucial element in a business, so I think that a good treatment from the enterprise will have its benefits. People not only will be happier but the work they will do will have a greater quality. Their environment is amazing, since they offer all the services inside the building such as, transport (bikes), restaurants, free beverages, dress the way they want, etc. It would be cool to work there :)



I think that this type of freedom can help people work in such a better way, they will feel free and less stressed. They don't have an established schedule and they even give them time to dedicate it to own personal projects. This is very important to maintain in an entreprise since it can affect it in a positive or a negative way. Sometimes I entered to businesses where the employeers seem so unhappy that they don't motivate you to buy anything or at least with a sensation of not coming back. Humans are not machines, we also deserve a good environment to work on!

1 comment:

Anonymous said...

A very interesting and relevant post. Google certainly does have an excellent reputation as a good employer. And you are right to point out the value of human capital in this information-capital world....