Marketing Online, great idea!

Last Wednesday we were inform about a video that people from university of our campus want to do in order to upload it to internet, the ladies that explained all to us said that it was a new way to promote our school, and also a very original because few institutions have done it so far, they called online marketing.

First the idea was not very clear to me, until a video was show up. This video was of a school in France that was doing online marketing, it started with a couple of people arriving at school, and then the tour around their campus began, all in one shot, one sequence. People dancing and singing (it remind me High School Musical) were showing to us how were their buildings and which activities they do, a really impressive idea because they never talk to the camera about their school, people there just sing and dance but everything can be understood easily.

Online marketing also can be defined as Internet marketing, i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing. Among the reasons I consider this type of marketing really good is because is inexpensive, just imagine how many people could see a video on internet in a single day if the video is located on a popular website.

Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing.

They video will be recorded on April 26, with only one attempt of practice before making the real video, more than 300 students will participate on it. There is no question about, it will be really fun and will be the beginning of online marketing era in Tec.