Open Design

Now at days, we spent a a fourth or fifth part of our day in internet, so we have less time to go shopping and search for what WE want. It is exhausting to go to the mall and move from store to store searching for the dress you want in a certain type, color and size, this happens to when you want some tennis shoes, a shirt, a toy, furniture, jewelry or even a car!Companies use this amazing tool, internet, to facilitate the search of what they want and how they want it. They designed programs that let you decide how you want what you want. For example, Hummer has on its web page an application where you choose which Hummer you want in the color you want and it has a list of accessories you could apply to it. And when you apply the accessory, you can see how it looks on the hummer you choose! Next to it, is like a ticker where you can see the price of your customized hummer including the accessories you have applied to it. Another perfect example is Nike, where you can design your own shoes! And much more companies have developed this.This new way of buying is an excellent attention to the consumer. They give us the power to CHOOSE how we want what we are going to buy. In the past, you had to go to the factory and wait a lot of time to see your product. Now you can see it while you design it! I consider this as a FABULOUS way companies are treating their clients.