Saturday, February 6, 2010

The Super Bowl, more than a game


When we talk about the Super Bowl, we imagine an american football game with 22 players on the field tackling each other trying to reach the end zone to score a touchdown. But, have anyone think in the economic gain created but this game.

Every year, advertising is becoming bigger. If a company wants to announce it's product during the Super Bowl for 30 seconds, it will have to pay almost three million dollars! Miami is hosting this year's championship for a record 10th time, good news for the locals; America’s biggest sporting event brings in approximately $400 million to the host city. Tickets are sold out since October, and the event is tomorrow. There are tickets that are sold in "re-venta", more than three times the price of the original ticket. Some tickets have been sold in more than 5,000 dollars.

There's no doubt, talking in economics the Super Bowl is one of the biggest events in the world. And is not necessary to tell that is the TV program most watched in United States every year.
Fans should be ready for some fireworks on the field and for some hot parties in beautiful Miami. For those fans who have made the trip down to Southern Florida, this year's Super Bowl festivities could prove to be the best yet.

No comments: